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Rick Mulready's Profile

rick_mulready@yahoo.com

RICK MULREADY rick_mulready@yahoo.com SALES & MARKETING PROFESSIONAL Accomplished results and profit-driven sales and marketing professional with 10+ years of client servicing and relationship management experience, including 7 years in the internet space. Expertise in revenue growth through superior client relationship building, strategic sales plan development, and account management. Repeated success in cultivating and managing multi-million dollar accounts. Proven leader with strong capabilities in building teams, strategizing, and implementing effective results-oriented plans. Exceptional communicator with demonstrated success nurturing relationships with marketing executives of industry giants such as Experian, Nissan/Infiniti, Hyundai/Kia, Travelocity, Universal, and top ad agencies. CORE STRENGTHS • Display, Search, Brand, DR advertising • Relationship Management • Consultative & Needs-Based Selling • Client Servicing • Account/Project Management • Negotiations • Forecasting • Strategic Planning • Market Research • Team Leadership RELEVANT EXPERIENCE Yahoo!, Santa Monica, CA 3/07-12/08 Account Executive (3/8 – 12/08) Managed the $12M Experian Interactive Media (LowerMyBills) book of business, driving online display ad sales and ensuring client satisfaction. Experian is one of Yahoo!’s largest advertisers. • Played integral role in increasing percentage-to-sales goal by 37% from Q2 to Q3 2008 despite declining housing market. • Vital member of Experian sales team generating $40M+ in annual Display and Search sales revenue. • Developed sales proposals tailored to meet LMB’s strict DR metrics across Yahoo! and its partner sites including the Right Media Exchange, eBay, Walmart.com, and Comcast sites. • Created weekly client newsletter which highlights new advertising opportunities and competitive news. Senior Account Manager (3/07 – 3/08) Managed day-to-day relationships with agencies for Nissan/Infiniti, Hyundai, and Kia accounts. Primary focus was client retention, growth, and renewal. Agencies included OMD, Initiative, and Carat. • Collaborated with Sales to negotiate $8M autos upfront and $500K+ in incremental ad buys. • Proactively pitched new media program ideas and up-sold existing campaigns in an effort to maximize Yahoo!’s share of client’s media budget. Programs included audience segmentation, online promotions, and behavioral targeting. • Strategized with agencies to solve marketing objectives and provide highest ROI. • Implemented and ensured optimal delivery of online ad campaigns including the $36M Nissan Live Sets program. • Integral member of 2007 Q1/Q2 Top Client Services team. AOL, Dulles, VA 1/00– 2/05 Program Manager, AOL for Broadband (6/04 – 2/05) Developed and implemented marketing plans promoting the benefits of using AOL with broadband internet. • Created concepts, designed content, and launched web site for Broadband Gear – AOL’s site for all products broadband. • Created experiential marketing events that promoted group and company initiatives continued… RICK MULREADY •Page 2 (AOL continued…) Manager, Media Networks (1/02 – 6/04) Managed operations division of 12 people responsible for $25M in monthly revenue. • Created and implemented Deal Implementation team policies/procedures to ensure efficiency and maximum productivity. • Developed business strategy for autos, travel, and entertainment sales category teams. • Maximized ad revenue by monitoring and optimizing cost-per-click campaigns. • Reviewed, approved, and signed business contracts up to $500K. • Gathered and analyzed key business metrics to maximize team performance. Supervisor, Media Networks (6/00 – 1/02) Managed team of 6 who implemented online advertising campaigns totaling $250M in annual revenue. • Optimized campaign performance by evaluating key metrics and applying changes accordingly. • Trained and mentored new employees, including new Media Networks members in Europe and Asia. • Worked closely with senior management to ensure quarterly revenue goals were successfully reached. Contracts/Traffic Specialist, Media Networks (1/00 – 6/00) Implemented campaign inventory and trafficked creative assets of 40+ advertising campaigns worth over $100M annually. • Recognized as Special Achievement Award winner after six months in role. • Provided on-going support for AOL sales, account services and direct clients throughout campaign lifecycle. RELATED EXPERIENCE FITNESS TOGETHER, Westlake Village, CA 7/06 – 2/07 General Manager Entrepreneurial opportunity to run my own business. • Surpassed sales revenue projections by 10% in first five months of start-up business. • Drove and fostered strong client relationships to ensure customer retention and new business referrals. • Identified opportunities for strategic local business partnerships that furthered business goals. Regularly networked with these businesses in an effort to promote client referrals. SPECTRUM ATHLETIC CLUBS, Redondo Beach, CA 7/05 – 6/06 Fitness Trainer Top sales earner among training staff (24 trainers) within first 3 months, bringing in more than $42K. • Promoted to Assistant Fitness Manager after first two months. • Consistently exceeded individual sales goals. WASHINGTON CAPITALS NHL HOCKEY TEAM, Washington, DC 8/96 – 1/00 Scouting Coordinator, Hockey Operations Liaison for professional and amateur scouts and team management. • Played integral role in educating hockey players on corporate on-line marketing strategy. • Facilitated computer-skill training for 25 players on technical and functional competencies. • Managed player immigration issues in accordance with INS laws. • Researched and analyzed player contracts for negotiation and arbitration cases. • Developed and maintained organization-wide scouting manual. • Involved in all phases of national/international scout budget development. EDUCATION Bachelor of Arts in Communications George Mason University, Fairfax, VA

  • Location: LA
  • Specialty: Sales
  • Former Company: Yahoo!
  • Former Title: Account Executive
  • Looking For: Sales position in the digital space