Search Advertising Program Manager

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Baltimore, MD

Platform A - AOL - Advertising.com is one of the most successful companies in online advertising. Why? Our people - hands-down the No.1 reason. People that work here are exceptionally bright and committed, yet we maintain a laid-back culture and entrepreneurial spirit - with the big-league benefits that come with being a part of the Time Warner and AOL family.

The Search Program Manager will be responsible for the success of clients' paid search engine marketing campaigns. They will offer day to day client support as well as provide vision for longer term strategy. They will build strong relationships with sales and marketing teams, as well as creative/editorial teams and business analysts. Must be highly detail-oriented, energetic and possess a proven track record of sales support success. Also must have superior problem solving and analytical ability to ensure client expectations are surpassed.

Skills:
•Provide daily account management by interacting with clients and their respective teams via phone, email, web and face to face communication
•Perform needs analysis and develop time lines for launching and monitoring campaigns
•Communicate regularly on campaign performance and provide guidance on how to improve campaign effectiveness
•Adapt to changing needs of the client by working with the team to quickly execute bid optimizations, creative changes, and testing
•Provide high level analysis of campaign metrics and work with Business Analysis to recommend changes to improve performance
•Help shape client’s long-term search strategy--working with product sales, business analysis and creative teams
•Provide client with information on changing engine environments and recommend specific programs for testing
•Maintain a proactive working relationship with sales and clients to improve retention and overall satisfaction
•Meet deadlines on-time
•Some travel required

Education/Experience:
•Bachelor's degree in a related field
•Background in search engine marketing (PPC); SEO experience is a plus
•3-5 years in a sales support or related function (account mgt., sales, product marketing) with a proven track record of success
•Strong communication skills—verbal and written
•Ability to think strategically
•Strong analytical and problem-solving abilities
•Solid experience using MS Excel
•Understanding of the online marketing industry
•Internet experience
•Preferred candidates will possess a background in search marketing, experience working directly with clients and the desire to develop successful online strategies.

Interested candidates send resumes to angela.mekosh@corp.aol.com.


Posted by Platform-A over 2 years ago

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